Software will detect where players at SegaCasino.com and SegaPoker.com are based before providing them with a web page customised for their jurisdiction.

Roger Hynes has been appointed Chief Executive Officer for the Irish firm’s London-based subsidiary to help develop the brand around the world.

New programme has partnered with BetHorizon.com and PokerJoint.com to introduce a range of loyalty bonuses, weekly betting perks and player promotions.

Nottingham native has become the fifth British player to join a prestigious team of top professional poker players.